A brand created from a big dream.
This is a world without borders.

Born in Ukraine in 2019 by two sisters,
BY VEL was created to redefine how the world sees fashion — and childhood.

The core idea remains unchanged —
that little girl who lives inside each of us,
at any age.
She craves attention. She longs to be free.
She is bold, untamed, and inspiring.
Every woman can recognize herself in her.

Unusual accessories. Intricate handwork.
Floor-length oversized dresses and jackets crafted from airy mesh —
this is the royal story of the brand.
Your story.

BY VEL proudly represents Ukrainian fashion on international runways —
from Paris and Milan to Kyiv, our favorite stage.
We were the first to present Ukrainian kidswear at New York Fashion Week,
and the first children’s brand from Ukraine
to walk the legendary Malaga Fashion Week runway — over 300 meters long,
in front of more than 10,000 spectators.

Every piece is still made in Kharkiv and Kyiv,
with care, soul, and dedication to Ukrainian heritage.

Here, you can transform into anyone —
while staying true to yourself.
Your unique self.